Apple today announced that it plans to open its online store in India on Wednesday, September 23, providing customers located in India with a way to purchase iPhones, Macs, iPads, and more directly from Apple.
“We’re proud to be expanding in India and want to do all we can to support our customers and their communities,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best ofApple at this important time.”
Apple’s online store will also feature Apple Specialists able to help with ordering products and setting up new devices, with customers able to get help in English and Hindi.
With the store, Apple will introduce financing options and a trade-in program, along with EDU pricing for students. Starting in October, Apple will also host free online Today at Apple sessions led by local Creative Pros with a focus on photography and music.
Apple has long had a presence in India, which is an important market for the Cupertino company, but device sales have been done through third-party resellers because of restrictions imposed on foreign companies that require 30 percent of production to be done locally.
India in August 2019 relaxed the rules, providing a way for Apple to operate an online store in the country. Apple also intends to open up retail stores in the future, and there are already retail locations in the works.