Apple Wants You to Smash That Subscribe Button

Apple’s September product events are usually noteworthy for their hardware announcements. But this year, like with just about everything else, was different. Apple did unveil new Watches and iPads, but the company’s most significant announcements came in the form of services. There’s a new set of subscription bundles that lumps all of Apple’s streaming services together, and a new service for connected home workouts (called Fitness+) aimed squarely at competitors like Peloton. These offerings are feature-packed, relatively affordable, and meant to draw you even deeper into the Apple ecosystem.

This week on Gadget Lab, WIRED senior associate editor Julian Chokkattu joins us to talk about Apple’s announcements and what they mean for the gadget buyers among us.

Show Notes

Read up on all of Apple’s announcements from this week. Also read our deeper look at the new Apple Watch Series 6, and our list of the standout features in iOS 14.


Julian recommends the Fluance RT80 turntable but also just getting any record player in general. Mike recommends the show 3% on Netflix. Lauren recommends WIRED’s list of best air purifiers.

Julian Chokkattu can be found on Twitter @JulianChokkattu. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our executive producer is Alex Kapelman (@alexkapelman). Our theme music is by Solar Keys.

If you have feedback about the show, or just want to enter to win a $50 gift card, take our brief listener survey here.

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