How to Watch Google’s Pixel Event Today—and What to Expect

Google has taken a reserved approach to its hardware and software launches since the pandemic began. Unlike Apple, which has held two, highly-engineered and slick virtual events (and is expected to host a third), Google canceled its annual developer conference in May and used blog posts to unveil Android 11 and a budget Pixel phone this summer. That makes this Google’s first major event of the year, Playfully dubbed Launch Night In.

We already have a good idea of what new hardware to expect, because Google has been pretty upfront about its announcements. We’ll take you through what should be coming and how to watch the event.

How to Watch (and When)

Google’s event starts at 11 am PT today, September 30.

You can watch the livestream at this website. The show will have closed captioning throughout.

If you can’t make it at that time, maybe because you’re catching up on the final installment of this year’s WIRED25 (featuring the likes of Anthony Fauci), Google says it will have a video up afterward on the same website.

At Launch Night In, you’ll likely see Google talk about updates to Google Assistant and new eco-friendly initiatives. As for hardware, Google has teased two new Pixel phones, a smart speaker, and a new Chromecast.

Pixel 4A 5G and Pixel 5 Phones

How to Watch Google's Pixel Event Todayand What to Expect
Photograph: Google

When Google debuted the Pixel 4A in early August, the company saiid two other phones were coming in October: The Pixel 4A 5G and Pixel 5. The new 4A isn’t expected to be too different from its 5G-less sibling. It will likely come in several colors, have a larger screen, a bigger battery, and a slightly better processor (which will also enable 5G connectivity). Google has priced it at $499, $150 more than the regular Pixel 4A.

The Pixel 5 is the natural sequel to the high-end Pixel 4 and Pixel 4 XL that came out in 2019, though this year’s flagship is going to be quite different. Rumors indicate Google will not be using the best processor available but instead is sticking with Qualcomm’s Snapdragon 765G (the same one in mid-priced phones like the LG Velvet and Motorola One 5G. It should still perform just as well.